Big Bright Billboards

The billboard ads that live on our highways always seem to blend into the landscape.  We pass by them, but none of them really make that big of an impact. 

On the other hand, Times Square is an advertiser's dream.  It is home to:

1.8 Million Daily Passersby

32 Million Annual Tourists

48,000 Residents

158,000 Employees

1,500 Businesses

33,360 Households

40 Broadway Theatres

In total, Times Square signage advertising can expect to nearly 1.5 million impressions each day

Since there is such a large number of impressions every single day, there are so many different types of ads EVERYWHERE you look.  It can be overwhelming, especially to someone who has never experienced New York before.  This area is known for the huge bright billboards and signs.

According to The Wall Street Journal, it costs between $1.1 million and $4 million a year if you want to buy one of those flashy, digital or neon billboard in Times square.  The Tall tower in the middle of the intersection of Broadway and 7th Avenue makes $23 million a year from the billboards they cover. 

This image was taken from Business Insider.  (http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12)

In Times Square. you will see an array of advertisements such as billboards, digital signs, wall ads, neon, flashy and moving signs, and much more.

 The Wall Ad:

 I see these giant wall advertisements a lot.  Particularly  when you get out of Port Authority on 40th and 8th, right above the Duane Reed.  You can't miss it, or even ignore it if you tried!  This is definitely an eye catcher.

Billboards:

Times Square is known for it's huge billboards.  The colors, lights, and signs are overwhelming.  They mostly advertise Broadway shows, products, new tv or movies, or various celebrity endorsements.  Thees billboards are constantly changing.  It's a wonder to see, especially at night when the lights are bright.   





Electronic LED Ads:


These signs are the most attractive in Times Square.  They move, are flashy, bright, and bold.  I love seeing these signs, especially at night.  They grab your attention right away, and there is so much going on, sometimes you don't know where to look first.

For a company with (obviously) a large budget, Times Square would be an amazing place to advertise in order to reach a huge demographic.  Since this location is a melting pot of millions of people, advertising here is definitely a home-run.  While an ad averages about 2 million here (unless you are advertising on the Times Square Tower), it's still not as expensive as placing a 30-second commercial ad during the Super Bowl, which reportedly cost between $3.7 million and $3.8 million this year.